Suede Blue Winter Digital Camo Weight Lifting Powerlifting Belt 13mm X 4

Just received this today.

First thing I noticed is that the color is very baby blue unlike how the picture looks. Kind of disappointed in that.

Next thing... How long does it take to break a belt like this in? I like it stiff, but this is so stiff right now its hard to even tuck through the loop...

Any advice on how to break this badboy in would be great... as for the color... meh... LIFT ON